Having spent the last 2 to 3 months getting us all social media'd up I can honestly understand why people hate all of them! however, I can without doubt say that they have directly resulted in increased traffic to our website and blog, increased sales (minimal at the moment but getting better) and networking contacts that I might not otherwise have come across.
One simple tool that I use probably 3 or 4 times a day just to make sure my profile info is up to date and relevant is an application call
Ping which you link to your LinkedIn, Twitter, Facebook, etc etc the list keeps growing on a weekly basis, and you just write your 140 characters i.e. katie is currently posting on Scottish Business Forums, press the ping button and wooosh that updates all the profiles you had put online. Ok so it may seem like a short cut too far, but the one golden rule about social media is that it is up to date and people can see that you are actively using it, this makes that possible.
Anyone else using it? Or any other tools that make your life easier? I am always open to tools to make things easy!