When speaking to a marketing agency, I’d focus on understanding how they think about your business rather than just asking about services. Questions like “what would you prioritise in the first 3 months?”, “how would you attract the right customers for my business?”, and “how do you measure whether your work is actually generating results?” can reveal a lot.
It’s also worth asking about their previous experience with similar businesses, what results they’ve achieved, who will actually be working on your account, and how often they’ll communicate updates. A good agency should be able to explain their strategy clearly and connect their work to leads, sales, or business growth rather than just talking about traffic and rankings.