stuarty, I've gotta say mate, increasingly, the posts you've made recently seem to slag off others in what appears to be an attempt by you to make yourself look better / more knowledgeable than everyone else involved in the thread...........
I think that a lot of things you say in your posts are actually useful and informative (evidenced by the number of times you've been thanked in posts) but when you post replies that attempt to promote yourself at the expense of others I actually switch off to what you're trying to say and actually start skipping over your posts completely.
If you want your points to be heard / appreciated, you might want to consider how you go about making them..........it would be a shame if the knowledge and experience you have to share was ignored because people find your posts offensive / annoying and ignore them.
why are you asking one of THE most basic questions in SEO? Anyone with even the most basic knowledge would know if the above was good or not and how to interpret these numbers.
You've taken my question out of context........I was asking if my SERPS position for the 2 keywords mentioned was good based on when my site went live (end Dec).........I have a firm grasp on how to 'interpret' the numbers.
The higher the KEI the more desirable the search phrase. You KEI is extremely low which means no oneis targetting that phrase.
Yes higher is better but your statement is totally misleading.......'human resources' has a KEI of 0.001 but is highly targeted in searches. The fact that its also highly competitive is what drives down it's KEI score............I'd have thought as an SEO Service Provider you'd have known that and would've therefore accurately represented KEI scoring. A lamen could easily misunderstand what you said and end up targeting completely useless keywords just because the KEI score is high.
Isn't it the case that increases in both keyword popularity and competition means KEI scores effectively stand still so it's unlikely that the KEI score for 'human resources' is going to change much but that despite having a low score it still gets lots of searches?
I'd do some keyword research because that particular phrase is very very very....very low competition.
Yeah..........:001_rolleyes: Just because competition for a keyword is low doesn't necessarily mean its the wrong keyword or that ranking high in SERPS for it is of no benefit/value.
Aren't laser targeted keywords that generate relevant traffic and therefore conversions on your website more important than traffic volume?
SEO work that generates great SERPS for irrelevant keywords that result in high traffic, a high bounce rate and low conversions sounds like a complete waste of money to me.........lower traffic that produces a low bounce rate and a high rate of conversions is a better ROI.
The two keywords I noted are NOT my primary keywords and are NOT ones that I've actually targeted hence the low competition / search demand for them.
Whilst you've been given good advice about tweaking your site to convert - you will be wasting your time unless you have identified the phrases that pay first. For that you need at least 3 months worth of keyword research and implementation then you should tweak your site for conversions - not before.
How can anything that increases on-site conversions be a waste of time? I've done my research, spoken with several experts and am getting quality traffic to my site now that is increasing on a daily basis as my SERPS position for my primary keywords improves...........why wait to try and improve conversions?
Thanks to those of you who provided constructive and useful feedback in this thread, I've got some great ideas that I can immediately action to start improving my on-site conversions and bounce rate now! :thumbup:
