How do you balance organic growth and paid ads when building brand visibility?

[silver1991]

I’m curious how others approach this. Do you focus on one strategy first or try to develop both at the same time? Interested to hear what actually worked for you in practice, especially for small or mid-sized businesses.

 

[Adam]

Depends on budget restraints, it's nearly always better to be doing as many avenues of traffic generation as possible when brand building, there is clear correlations of sentiments when running paid ads alongside organic growth.

 

[fisicx]

Do you want brand recognition or do you want to sell more stuff?

The first is great if you have lots of cash and your name will attract more business (eg Tesco) but if you are selling cheap socks on ebay your brand is irrelevant.

So the answer as always is: it depends.

 

[jojo399]

For me, starting with organic worked best, especially on social media and the blog. Only after getting steady traffic did I invest in ads to amplify what was already working.

 

[christiyest]

I think it’s better to focus on one strategy first, get it working well, and then build on it. Small businesses usually have limited time and budgets, so trying to do everything at once can be overwhelming. Once you start seeing results, it becomes easier to invest in other channels.