Copywriting Ebook

[Scottish Business Owner]

Hi Folks,

I've linked to an ebook below which is all about Copywriting. I found it very interesting so thought I would share with you all.

I know we have a few copywriters on here so it would be good to here there thoughts on the ebook as well

http://copywriterscrucible.com/wp-content/uploads/persuasivewriting.pdf

 

[dave]

Its got a lot of good information but a lot of the most important parts i feel are glossed over.

The average sales letter contains the following elements:

Headline
Sub-Headline
Picture and Intro
Body (Story)
Bullet Points
Testimonials
Call To Action
Guarantee
PS.
Signature

These should be the chapter headings really.

Any of these elements added to a website can help.

 

[tomalbrighton]

Readers might be interested in my own copywriting ebook, which covers some of the areas Dave mentions (headlines, structuring copy and calls to action). It's not specifically about sales letters but much of the information should be useful if that is your focus. You can find it here:

Copywriting ebook | E-book on copywriting techniques | Copywriting Masterclass