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Copywriting Ebook

  • Thread starter Scottish Business Owner
  • Start date
dave

dave

New Member
Its got a lot of good information but a lot of the most important parts i feel are glossed over.

The average sales letter contains the following elements:

Headline
Sub-Headline
Picture and Intro
Body (Story)
Bullet Points
Testimonials
Call To Action
Guarantee
PS.
Signature

These should be the chapter headings really.

Any of these elements added to a website can help.
 
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