Table of Contents
Putting The Web To Work For You; A Guide To Digital Marketing
1. The Ad Platforms of The 21st Century
Marketing today is vastly different from the ads of the past, with the digital age we are so involved in advertising has taken a turn from the traditional mailers, radio and television marketing technique to the current internet platform. There are still major television campaigns, of course, however, the digital marketing availability seems much more successful. With so many buried in their phones, tablets, and computers the most logical place to get your product or services noticed is online. A well designed website is a very important tool for your business. If the website looks cheap and confusing, the visitor will likely leave before even learning about your business at all.
2. Locating And Directing Ads To The Right Audience
Providing an engaging, focused campaign is referred to as targeted ads. You wouldn’t necessarily advertise fabric on sale to a diesel mechanic. Targeting has the advantage of appropriating ads to the most likely buyer. Depending on your targeted audience, would determine who would receive the advertisement. For example, you offer ladies custom bags. Naturally, the preferred audience would be women, an age range that would be appropriate for the type you are selling, and focused on a particular demographic. This strategy has proven results, instead of wasting time and money on an ad that will be ignored by groups that are uninterested in ladies bags, you are targeting only the groups that would be most likely to purchase from you.
3. Identifying Your Goals For Long Term Growth
Digital Marketing has several avenues to promote success in your business, with proven tried-and-true results. Defining your business goal is a crucial part of the process. It is necessary to consider the long-term goal you set, as well as the short-term. However, Short-Term Goals should not be made with the intent of quick, immediate results. Prepare to generate traffic on a slow and steady basis to build your customer base. Customers rarely jump on an ad of a business they have never heard of. The more they see your ads, the more ‘popular’ your brand becomes. After becoming a familiar brand, the customer will likely go directly to your business for the products or services they require.
4. Branding with A Purpose
Define your brand and set clear and easy to navigate paths for the consumer. If the battle begins before they even can decide on an option, they will likely go elsewhere. Determine your niche market, and clearly and neatly outline this in your ads. Expecting a customer to just know your brand is a higher form of insanity. You must find a way to educate the consumer about your business. Search result optimisation has been working for companies for many years. Considering the fact that consumers tire very quickly of going through page after page of search results, moving your link closer to the front will likely get more views. According to a blog on Digital Marketing, 60% of mobile searchers click on relevant results, regardless of company brand. Keeping your search terms relevant to your site is one of the most important details.
5. Giving People What They Want
Adding a comments section or blog page can keep your customers engaged. For instance, if you’re a cyber-security company, try adding an informative blog section that provides latest and advance knowledge in how to protect against cybercrimes. This can create the personal, friendly atmosphere that people want to return to your service. Let’s face it, people are creatures of habit. We are predictable in that we do what makes us happy in a repetitive fashion. If something hurts or we don’t like it, we will avoid repeating it. On the contrary when we enjoy something, our greed takes over and we continually seek that pleasure. Focusing your website on the people creates a tailored atmosphere that they are drawn to.
6. How You Can Use Digital Technology To Your Benefit
Digital marketing can reach millions of potential customers, and with the proper guidance you can build a brand that demands attention. Success generally does not happen overnight, although it can be possible. Driving traffic to your site is a strategic plan that when properly executed can achieve the goals you have set in place in short order. Digital Marketing is much more effective when you have professional help. If that debacle is not within your budget, you can design your ads yourself, keeping the goal in the forefront of your mind. Researching guidelines and making an ad that speaks to customers without too much excess or boring content. Paid advertisers get the most out of the internet for you, and get the most out of each possible avenue. Direct to consumer marketing such as email is also very effective and a commonly used technique.
7. Putting Social Media Platforms to Work For You
Utilizing social media platforms such as Facebook, Instagram, Twitter, and other main-stream social sites can be a fantastic resource for new businesses. This can also add an element of research to your knowledge base, by viewing profiles, groups and activities that your demographic is actively engaged in. Keeping your content fresh, unique, and relatable can increase the potential for not only traffic, but customers. That is the ultimate goal, achieving a solid customer base that returns to you for their purchases.
8. Recognizing Niche Trends and Customizing Your Approach
Keeping records of trends in your niche, along with following the statistics on the traffic you attract is an important tool. This allows you to customize your approach and tailor it to suit your needs, in addition to your customer’s needs. Continuing a campaign that is not working is foolish. However, being patient is essential, just because a particular tact didn’t produce results immediately, giving it ample time to produce an informed decision needs to be considered thoroughly. If you change your approach too quickly, it could be counterproductive and cost you valuable time, energy, and most importantly–customers. Finding the approach that best suits your business model, niche market, and demographic and sticking with it for a set timeframe will offer a fair representation of the industry specific needs and requirements. The perfect example for this one would be when a home improvement company offers financial support for the renovation process. Paying close attention to these trends and adjusting accordingly is crucial to a growing company.
