Honest answer: some people would, but not many at the moment, and the listing itself is part of the problem. A £4.99 price point is fine. It's impulse territory and nobody needs to think hard about it. The issue is that the people most likely to buy are owner-operators of small cleaning rounds, and a good chunk of them price jobs in their head or on their phone, not in Excel. The ones who do use spreadsheets can find free quote templates with a quick search. So the product needs a reason to exist beyond "it's a spreadsheet that does maths".
Things that would actually shift copies - Lead with the outcome, not the features. "Stop underquoting and losing money on travel time" lands harder than a tick list of inputs.
- Show the preview up front. "Message me to see it" is a hurdle, and most browsers won't bother. Put screenshots or a short screen recording in the listing.
- Make it UK-specific in a visible way. Hourly rate benchmarks by region, mileage at the HMRC 45p rate, a note on VAT once someone is nearing the threshold. That's content a generic template doesn't have.
- Consider a Google Sheets version too. A lot of small operators run everything from a phone and don't own Excel.
- Sell it where cleaners already are: Etsy, a Facebook group for domestic cleaning businesses, or a simple Gumroad or Payhip page. A forum post here will reach very few of your actual buyers.
Two practical points on the money side Sales of a digital download are trading income. If total self-employed income stays under £1,000 in the tax year the trading allowance covers it, otherwise it's a sole trader registration and Self Assessment. Also be aware that selling digital products directly to consumers in the EU creates a VAT obligation there from the first sale, with no threshold. Using a marketplace like Etsy sidesteps that because they handle the VAT. Worth factoring in before choosing where to list.
Would be worth posting a couple of screenshots here, people will give much sharper feedback once they can see what's inside.