fantasycouriers
New Member
What techniques, and tools, have you seen used effectively in a good viral campaign? (Gorrilla's noted!). What makes a viral campaign "good"?
I always think of the Blair Witch as the king of viral marketing, but it's hard to see how to apply that to a small business (mind you, I suppose with the budget that they had, the Blair Witch film was infact a small business).
What viral campaigns have you thought were good? And very interestingly, can you think of any campaigns that you didn't realise were viral until later?
I always think of the Blair Witch as the king of viral marketing, but it's hard to see how to apply that to a small business (mind you, I suppose with the budget that they had, the Blair Witch film was infact a small business).
What viral campaigns have you thought were good? And very interestingly, can you think of any campaigns that you didn't realise were viral until later?