Twitter adverts coming soon

[Scottish Business Owner]

I guess it was only a matter of time before Twitter had to do something about monetising their site. They've just announced some changes to their terms and conditions which seem to suggest adverts are on their way.

Good idea or bad idea?

New Twitter Terms of Service could see advertising appearing on the site | Latest technology and web news | Web User

 

[Power Lunch Club]

It was inevitable....if that's where people are on the web, them businesses want to be targeting them...I am sure the nice people are twitter would have been tempted by the big dollar signs before their eyes.

 

[Gordon N]

I very rarely use the web interface anyway, preferring to take advantage of twitter clients such as TweetDeck or Seesmic etc. As far as I can tell, I will not really notice it much.

I am sure that the majority of Tweeters use similar apps so will the adverts really be that effective?

 

[Employment Law Services]

Like Gordon I use other applications and rarely access my Twitter account directly but I guess the way in which the plan to render the ads will determine whether this affects me or not.

I wouldn't be surprised if they offer a form of advertising that is distributed via tweets opposed to simply displaying ads on the twitter pages themselves.

This would give people a far greater reach and, if set up properly, allow advertisers the chance to laser target their ads - eg. target by country, region, age, industry, etc.

I'm sure it will work for some and not for others but for it to work, people will need to be able to measure success (lead, enquiry, sale or whatever your CTAs might be) to ensure a cost effective 'acquisition cost' achieved.