Former Member 1
Banned
For those that haven't heard it's a bit of a red letter day for us media types as Scotland's first web-only national daily newspaper launched last night
The Caledonian Mercury will be edited by Stewart Kirkpatrick, who ran the Scotsman’s website from 2000 to 2007. Start-up costs have been financed by Kirkpatrick and his partners at their marketing consultancy W00tonomy.
Kirkpatrick said he believed the success of the Caledonian Mercury will lie in a combination of online journalism and an innovative way to use print.
He said: "The first thing is we are keeping our costs really, really tight. And the second thing is we are being innovative about how we use print.
"Print is a big part of our business model. We view a print product as a premium purchase, a desirable object rather than tomorrow's chip paper."
The print version of the paper will initially be released quarterly and Kirkpatrick is hoping to sell it online. The site will rely on advertising and sponsorship to generate revenue and Kirkpatrick has opted to focus on a few key niche editorial areas to attract readers and advertisers.
The website's title is a deliberate nod to these subjects as it is a resurrection of one of Scotland's first news journals. The original Caledonian Mercury began publication in 1720 and lasted until 1860.
He said: "If you want in depth coverage of Scottish life and heritage there aren't that many resources. We have identified gaps in the market.
"Our approach will be to, wherever possible, be as different from traditional newspapers as possible."
first issue online now at....
Caledonian Mercury: News, stories and intelligent analysis from Scotland
The Caledonian Mercury will be edited by Stewart Kirkpatrick, who ran the Scotsman’s website from 2000 to 2007. Start-up costs have been financed by Kirkpatrick and his partners at their marketing consultancy W00tonomy.
Kirkpatrick said he believed the success of the Caledonian Mercury will lie in a combination of online journalism and an innovative way to use print.
He said: "The first thing is we are keeping our costs really, really tight. And the second thing is we are being innovative about how we use print.
"Print is a big part of our business model. We view a print product as a premium purchase, a desirable object rather than tomorrow's chip paper."
The print version of the paper will initially be released quarterly and Kirkpatrick is hoping to sell it online. The site will rely on advertising and sponsorship to generate revenue and Kirkpatrick has opted to focus on a few key niche editorial areas to attract readers and advertisers.
The website's title is a deliberate nod to these subjects as it is a resurrection of one of Scotland's first news journals. The original Caledonian Mercury began publication in 1720 and lasted until 1860.
He said: "If you want in depth coverage of Scottish life and heritage there aren't that many resources. We have identified gaps in the market.
"Our approach will be to, wherever possible, be as different from traditional newspapers as possible."
first issue online now at....
Caledonian Mercury: News, stories and intelligent analysis from Scotland
