leaflet drops?

[bigtrowel]

hello
I have a small bricklaying business in cumbernauld and would like to drum up some extra business.
I was considering leaflets round the doors targetting specific areas of interest,recently built estates(patios) established estates(conservatories,garages etc)
Have any of you had any great success with leaflet drops
Anyone know any decent printers locally

 

[Employment Law Services]

hey bigtrowel........I've used leaflet drops in the past (not for my HR business) on a couple of occasions and gotten a mixed response. You may get a better response as you can target well.

I know a leaflet distribution company AND a local printer and both are very reasonable.

PM me you details and I'll get them to give you a call to provide quotes.

 

[johnthesearcher]

Hi Peter

Just a quick tip which I hope will generate some ideas for you......

'Daring to be different'

We did a one off marketing project for a building contractor in Shetland and it brought him a 'magic' return on his investment and got him 6 other jobs in the same street.

The Scenario:

Lets say you get a contract to build a patio at - 48 Whatever Street and in that street there are 10 houses on the same side and a further 10 on the opposite side of the street.

If you visited the other 19 houses - door to door - and spoke to all the neighbours prior to the start of the patio job and introduced yourself. You had just stopped by to inform them that you were starting a job next week at the above address and - the approach is very unobtrusive - that you wanted to make sure that if there were any issues with parking, materials, or disruptions of any kind associated with the job - that people should call you on your direct mobile phone number on your business card.

Remember you have just handed out another 19 business cards to prospective customers with your phone number and web address. (Also puts a face to the name)

You make it clear that you are available "24/7" and that you could be reached for any reason or concern that neighbours may have because you realized that the project and workers would have an impact on the street/neighbourhood/parking etc for a few weeks.

Now, the great thing about this approach is that it lets everyone know who you are, while displaying a conscientious attitude that would be very appealing to neighbours - a different attitude that most contractors may have taken in the past.

Any of the neighbours who might be considering a landscaping project/patio/extension etc may well, because of your concientious attitude, ....remember you. Chances are that people will keep the card for reference anyway, during the current project and then beyond it's completion for future reference.

Taking this approach one step further... you could add on a completion "party" or open house for these same neighbours to attend (hosted by the property owner, but paid for by you the contractor) which also showcases your quality work.

If you spent about £100 on wine/homebakes and you got only 1 new job for reharling a neighbours extension....... would that be worth it ?

That added pro-active component which can be used to help generate referrals from the original project can be very powerful and result in a steady stream of business.

Happy hunting

John

 

[Mike Lewis]

John,

I know nothing whatever about building or bricklaying or patios (and not much more about marketing),but it strikes me that your suggestion is brilliant. I wish I could think of a way of applying it to my own work.

Mike

 

[First Display]

hello
I have a small bricklaying business in cumbernauld and would like to drum up some extra business.
I was considering leaflets round the doors targetting specific areas of interest,recently built estates(patios) established estates(conservatories,garages etc)
Have any of you had any great success with leaflet drops
Anyone know any decent printers locally

Distribution Unlimited are Scotlands largest distribution specialists that can target exactlt what you require and will specialise in your area and use local printers. I have used them many times and have never let me down.

[email protected]

 

[taxlab_accountants]

Bigtrowel,

Broadly speaking the response rate for mailshots/ leaflet drops is very low, i.e 1-2%. However, these should form part of your marketing/ advertising mix. I have some literature on how you can enhance your adverts to make them more noticeable which hopefully will improve the response rate. I would be happy to pass this on to you.

Good luck


Inty Ahmed
Managing Director
Taxlab Chartered Certified Accountants

 

[profitxchange]

If you want to take the leaflet drops further - explore what the freebie newspapers can do for you. They often offer a complete package. You can specifiy to the postcode where you want the leaflets dropped.

 

[Scottish Business Owner]

Everyone makes some great points above.

No one really touched on ROI (Return on Investment) though. I think in John's scenario it's easy but if you are going at a specific postal sector for example that has a few thousand addresses then you need some way of measuring response.

This could either be a special number on the leaflet only used for that campaign (It can obviously be used again once that campaign has run it's course) or some sort of special offer code that the customer has to quote when they call. It's very difficult to get staff to remember to always ask where they found out about you but it's hugely important and can lead to much better decisions being made about where to spend the marketing budget.