PeterHoggan
New Member
I was reading the word association thread and although I understand how the associations were made, some may never have crossed my mind. It’s a fascinating game and its one that everyone writing copy for the web should play prior to putting pen to paper.
Here is how the web copywriters version of the game works. If you were writing an article about Shoes for example start by typing this search into Google:
~Shoes -Shoes
This should return around 1,280,000,000 pages. This search has two parts, first we use Google’s semantic operator to find all the pages that contain words that Google deems semantically related to Shoes.
~Shoes
Then all the pages that contain the word Shoes are subtracted from the results.
-Shoes
The pages returned are considered relevant for our query without using the term on the page. On inspection of the page you should notice that a few words within the titles and snippets have been made bold. The first one is Boots so we can amend our search to:
~Shoes -Shoes -boots
This search returns a new set of results and the first word in bold is Store so we can again amend our search:
~Shoes -Shoes -boots -store
This search uncovers the next word which is Sneakers
Keep repeating the process until Google runs out of results; this should give you a wordlist something like this:
shoes, boots, store, sneakers, feet, shoe, footwear
Now start the process again starting with boots and continue through store, sneakers, feet, shoe and footwear. This should give you a list something like this:
shoes, boots, store, company, storage, shops, shopping, catalog, clothing, merchandise, shop, buy, retail, supplies, storing, stores, sneakers, feet, shoe, footwear, leather, boot, adidas, sneaker, barefoot, foot, nike, sandals
This creates a nice word list to keep at your side when researching and writing documents. The important thing is these are the words Google wants you to use not only in tour body copy but in the page title, internal links and external links.
Don’t be tempted to shoehorn words into a piece, try to keep a natural flow to your writing and use the list as reference.
You can also look at competitors sites to discover their use of semantics:
site:www.competitor.com ~keyword -keyword
Have fun!
Here is how the web copywriters version of the game works. If you were writing an article about Shoes for example start by typing this search into Google:
~Shoes -Shoes
This should return around 1,280,000,000 pages. This search has two parts, first we use Google’s semantic operator to find all the pages that contain words that Google deems semantically related to Shoes.
~Shoes
Then all the pages that contain the word Shoes are subtracted from the results.
-Shoes
The pages returned are considered relevant for our query without using the term on the page. On inspection of the page you should notice that a few words within the titles and snippets have been made bold. The first one is Boots so we can amend our search to:
~Shoes -Shoes -boots
This search returns a new set of results and the first word in bold is Store so we can again amend our search:
~Shoes -Shoes -boots -store
This search uncovers the next word which is Sneakers
Keep repeating the process until Google runs out of results; this should give you a wordlist something like this:
shoes, boots, store, sneakers, feet, shoe, footwear
Now start the process again starting with boots and continue through store, sneakers, feet, shoe and footwear. This should give you a list something like this:
shoes, boots, store, company, storage, shops, shopping, catalog, clothing, merchandise, shop, buy, retail, supplies, storing, stores, sneakers, feet, shoe, footwear, leather, boot, adidas, sneaker, barefoot, foot, nike, sandals
This creates a nice word list to keep at your side when researching and writing documents. The important thing is these are the words Google wants you to use not only in tour body copy but in the page title, internal links and external links.
Don’t be tempted to shoehorn words into a piece, try to keep a natural flow to your writing and use the list as reference.
You can also look at competitors sites to discover their use of semantics:
site:www.competitor.com ~keyword -keyword
Have fun!
