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How Are You Using Google Tools to Gain a Competitive Edge?

emily1221

emily1221

New Member
Hi all,


With digital transformation accelerating across industries, I’m curious — how are small and medium business owners here leveraging Google tools to stay ahead?


For example, we’ve started using:


  • Google Trends to spot seasonal interest in our niche
  • Google Business Profile for local SEO (reviews + map pack really help!)
  • Google Alerts to track competitor mentions and industry news
  • Google Sheets + Looker Studio for building automated business dashboards

It’s been a game-changer, especially for staying lean and data-informed without investing in costly enterprise tools.


Would love to hear from others:
What Google tools are essential to your workflow?
Any creative or less-known uses that helped you grow?
Tips for integrating Google services into your CRM or sales tracking?


Looking forward to a good knowledge exchange with fellow entrepreneurs!


Cheers,
 
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