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Cardbury aim to go viral again

Urmmmm...

It's NOT new! 'officially' posted in January and first popping up on the trade grapevine about a year ago....

This campaign was rolled out about six months (or more) ago.... Mildly amusing but actually didn't make all that much impact....

Much hyped in the trade press, but that was about it and as campaigns at this level go was a bit of a failure....
 
PeterHoggan

PeterHoggan

New Member
Ah, sometimes it takes a little longer for Spanish TV to catch up with the rest of the world.
 
Totally missed the fact you're in Spain....

It's a good ad in the old '80s' tradition... and I wish Cadburys would be a little more professional in their approach to the agencies and the commissioning of these things...

This one crashed NOT because the ad is bad (It's not!), but because the campaigns are disparate and lack any sort of continuity....
 

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