Can you check my site....

[GeorgeKing]

Thanks for all the comments.

Some interesting ideas Stuart, even although I do exactly as you suggested by searching on "virtual tour" to check out the competition, it never clicked that the reverse would also be true for my site.

George

 

[GeorgeKing]

OK. Made some changes primarily to the home page layout .... work in progress.

Any thoughts as to how it compares?

Thanks
GK

 

[Gordon N]

I like it, much better positioning of the tour - sell without scrolling is always a better move. Coming along nicely now!

 

[Employment Law Services]

Hi George

The fact you've got a toolbar PR of 3 would suggest you're doing something right! I also had a look at one of your competitors who is Google page 1, position 1 for the term 'virtual tours' and have sent you a PM showing the comparison boetween your meta tags and theirs which will hoepfully put comments into context.

I'm by no means an expert but have recently been spending a lot of time researching good SEO practice, especially in realtion to SERPS, as I've recently put together a new website for my own HR company.

Based on my limited knowledge I've noted some observation below which I hope you'll find useful. As I said, I'm by no means an expert but have been looking into SEO for a while now. If you do want some expert SEO advice, drop me a PM - I know a company (PoLR Ltd) who would be able to help you further. In any event, here's my far from expert observations:

Title tag: The Title relevancy to page content could be better

Description tag: Contains too many characters and it's relevancy to page content could be better. Search engines won't display than the first 160 characters (including spaces) of this tag and anything more than 200 isn't 'robot friendly'.

Keywords tag: Contains too many characters and too many keywords. Recommended maximum number of keywords is 8-10 and maximum characters is 500.


You don't seem to have a robots meta tag. This tag is not required, but can be used to serve special purposes, such as restricting a search engine from indexing a page, following links on a page, or making use of the "noodp" "noydir" options. A better solution for excluding robots from certain pages or directories is to use a robots.txt file.

Your title, description and keyword tags in relation to your site content don't appear to fully aligned/relevant. You might want to consider re-examining your use of your main keywords within the main content of your site, including alt and anchor tags as well as body text or changing your title, description and keyword tags to more closely re3flect your site's content.

 

[stuarty]

OK. Made some changes primarily to the home page layout .... work in progress.

Any thoughts as to how it compares?

Thanks
GK

Much better but you're saying "boost your traffic..."? Are you an SEO now? This is what an SEO company would say - presumably you took inspiration from the front page of our website?

Virtual tours don't boost traffic. They boost room sales. They enhance your rooms. They help sell your property better. See where I'm coming from?

You are selling your product. The minute your potential customers arrive - tell them what's in it for them. Think customer!

Remember - websites are not linear page by page affairs so you have to dangle bait and get them to bite. People don't have time to read every page on a website and filter as many as possible till they find one that says the right message in short snappy paragraphs. They can easily click the back button if you confuse your message.

Your headline should be -

"Boost your hotels bookings with...a virtual tour"

Then...the first words of your first paragraph should repeat or enhance the headline further should be...

"Watch your bookings increase with a virtual tour..."

See what it's saying? It's giving the visitor a reason to buy. You're in tune with their needs...etc etc.

EDIT: Additionally you could introduce two potential longtail key phrase combos "boost hotels bookings" & "increase room bookings".

If you structure your intros like this then you will instill a need in the visitor. They are more likely to read further and click to buy.

This is known as writing in the "second active" voice. It's a proven method of conveying what's good about something. It's used extensivley in internet landing pages.

 

[peteark]

George

I think the whole site is a mess, not in terms of visual representation but on the general construction mixed with SEO

Remember each page needs to have

Unique keyword rich content
Properly formulated headers
Alt attributes/tags in position
Meta information is page relevant

The there are URL redirects

The final task is to make sure the code validates and sitemaps are populated and uploaded

When asked to work on a site that is already constructed it can literally take me weeks to carry out the required research, then it's the simple task of formulating each page of a site so they are structured correctly. For these reasons I advocate the use of an SEO specialists in project manage the construction of a website as they generally have a long term vested interest in its performance.

Even when a site is completed there is still the task of ongoing link building, this should never be taken lightly. I view all websites as vehicles and links as the fuel that powers them

I wouldn't take these comments to heart, I view most websites (including my own) negatively as there should always be room for improvement with any site

 

[GeorgeKing]

OK. I have made some changes to titles, keywords and descriptions to make them more page relevant and some other minor changes with regard to content (not much).

I have populated the sitemap page and added category specific case study pages to draw in targeted phrases.

Not sure if it is heading in the right direction or not. Long way to go ......

Thanks.

PS. peteark, no comments taken to heart!