Gemma Rowlands
New Member
If you're currently thinking about setting up a business, how much market research are you doing? Or, if you are already set up, what did you do at the beginning?
I was in touch with a lot of others in the industry, because I wanted to make sure that my business was a) pitched correctly and b) not in absolute direct competition with any other business in the immediate area. This was important to me. I also sent surveys to a lot of authors (we're an editing business) and asked them questions about their previous experiences with editors. So all in all it brought great results and gave us some really good ideas!
I was in touch with a lot of others in the industry, because I wanted to make sure that my business was a) pitched correctly and b) not in absolute direct competition with any other business in the immediate area. This was important to me. I also sent surveys to a lot of authors (we're an editing business) and asked them questions about their previous experiences with editors. So all in all it brought great results and gave us some really good ideas!