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The American companies are pioneering it in America. It is a huge debate in Europe so its a wait and see what happens attitude. My advise would be that women should look at the overall bigger picture.
I think it is a good thing that women are given the option to do this from the people who they work for but at the same time I just hope they're being told all of the important information about how it is done, what the process involves, and any kind of time limits on age that they might be waiting for, and things like that.
This is the main thing that I worry about with it, because women are putting off having children for the sake of their careers as it is, so all they need is another reason to believe that they have longer than they really do, and then there's nothing really that they can do about it once it's too late. It would be a shame for people to miss out on what most people see as a key stage in their lives.