Who's cashing in on your customers?

[Canary Dwarf]

Typo-squatting is on the increase. Watch someone doesn't register a mispelling of your domain name and lead ypotential clients away from your site.

Typo-squatting: who’s cashing in on your name? | Canary Dwarf

 

[dotsno]

Maybe it's a big problem for Microsoft, but for the rest of us, I don't really care if people can't type properly - the clients I want are clever enough to eventually work out they're not looking at the right web page.

It's not just mis-spellings but all the domain endings too... do we snap up the .co.uk, .net.uk, .org.uk, .com and the Twitter accounts and Facebook pages just in case?

No, we register our domain and our name and, unless we're Microsoft or Google or Yahoo, it's unlikely we're going to be targetted by the people who register alternative domains. Otherwise we spend money on rubbish, defending typos that very few people ever actually make.

Focus on your real domain name, publish it, add it to business cards and you'll lose very little business on typos in reality!

 

[Mike Lewis]

I agree completely with Dotsno. This strikes me as a non-problem.

Mike

 

[Canary Dwarf]

It's not a problem unless you're affected by it, and at £3 a year, it's cheap insurance.
It's on the increase, so it's a problem if unscrupulous people are making money immorally from my customers.

The problem is that once you're affected, it would cost a lot of time and money to sort out.

I agree, it's not a big problem for small traffic sites, but for those with high volumes, trade marks and a reputation to protect, it can be a serious problem.

 

[Former Member 1]

I agree, it's not a big problem for small traffic sites, but for those with high volumes, trade marks and a reputation to protect, it can be a serious problem.

I'm pretty much with dotsno as well... I have the .co.uk and .coms. And I've had a few 'passing off' incidences, particularly with the 'Clydeside TV Productions' brand. But where people decide that fraud and deception are their promotional tools of choice rather harsher action is necessary....

It's going to far to suggest it's a non-problem; and your point is well made in respect of some sites but for most of us????