When looking at an exit strategy it is important to consider who might buy your business and how can you encourage enough interest to get parties bidding against each other. There are a number of parties to consider such as:
- Competitors - would they be interested in buying you out or simply try and attack your customer bases?
- Complimentary businesses - would your business be a good fit for someone further up or down your direct supply chain?
- Start-up investors - many people prefer to buy a business which is up and running rather than starting from scratch which can take a lot of time and money.
- Cashflow investors - if you have a website which has good cashflow with minimal work, some investors might pay in excess of 4 or 5 years gross income.