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Which Offline Marketing Methods Would You Recommend?

Allegrif

Allegrif

New Member
I'm a web designer. A lot of my clients are older sole traders who often don't even have a PC or smartphone, so obviously there's only so far I can go with online marketing. I tend to get these clients through word of mouth from clients I won online. Which offline methods would you recommend to catch these first time?

So far I've stocked up on business cards, dropped a few leaflets and took out a cheap ad in the local weekly paper, but I've seen little success from this. What else could I try?
 
LucidCaledonia

LucidCaledonia

New Member
Direct contact with businesses that you know do not have a web presence. You can locate business then lookup to see if they have an existing website/social media profile etc.
 
S

Steve Gibson

New Member
It depends, what's your target market and how would hiring you benefit them, compared to hiring your competitors?
 
St Rhenium

St Rhenium

New Member
Direct contact with businesses that you know do not have a web presence. You can locate business then lookup to see if they have an existing website/social media profile etc.
I second this. A lot of people don't like cold calling or dropping targeted leaflets etc, but sometimes it just has to be done. At the end of the day if you're providing a genuinely good service then a business you manage to win over will be glad to have found you anyway.
 
MapleTree

MapleTree

New Member
Word of mouth has been the best thing for my business. The only advice I can give is to get talking to people. Say you get talking to Gary the local pub owner and he says he knows of someone that could do with a website - the more you do that, the more the cycle just continues. I feel like there is always someone who knows someone that could do with the service you provide.
 
Allegrif

Allegrif

New Member
Word of mouth has been the best thing for my business. The only advice I can give is to get talking to people. Say you get talking to Gary the local pub owner and he says he knows of someone that could do with a website - the more you do that, the more the cycle just continues. I feel like there is always someone who knows someone that could do with the service you provide.
That's what separates a lot of successful business owners/sole traders from the unsuccessful. Charisma and confidence make up for a large proportion of a business' success in my opinion.
 
MapleTree

MapleTree

New Member
That's what separates a lot of successful business owners/sole traders from the unsuccessful. Charisma and confidence make up for a large proportion of a business' success in my opinion.
I completely agree. Confidence and charisma play a huge part in making a business successful.
 
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