Personally I think Peter's closer to the mark on this. I too dislike the word entrepreneur; at least as it's been abused and spun in recent years.
... And I agree absolutely that risk, whilst something that is inevitable, is something that you work towards mitigating as thoroughly as is possible... Calculated and necessary in other words.
Although I tend not to talk about it on open platforms like this I have, over the years, seeded and built a number of various projects. I have current interests for instance in things a diverse as catering, the motor trade and even a motorcyle despatch company!
'Entrepreneurship' (if the 'E' word
must be used) is something that was almost 'built in' to growing up; with part of the family coming from Hong Kong in the early '60s it seemed like everyone on that side had, or were working towards, their own business... and this spread to the Scots/Irish side of the family with the more affluent and experienced members seeing it almost as a moral duty to help seed new ventures and guide the less experienced through to the point where a return could be had and the 'stabilisers' could be taken off...
By the age of about twelve I was collecting old bicycle parts, canibalising, restoring and assembling what I could into complete machines for sale... and selling the waste to the local scrappy! I still remember the absolute joy and pride on my Uncles' faces when they saw me with the brand new Raleigh Chopper I'd walked into the shop a bought for cash with the profits... For it was they who had chipped into buy me the tools and shown me how to keep a simple record of what I was spending and what I was taking in...
So for me it's a social obligation to some degree... To invest where it strikes me as fitting to do so; and to warn of the pitfalls (i.e. help mitigate risk) wherever possible... And risk
is all around....
Or is an entrepreneur all about being the person that has the wacky ideas and then taking this through to a viable business model etc?
No; you'll find that's actually just the brief for "Only Fools and Horses", "Minder" and "Howards Way"...
Occasionally people strike lucky. Just like occasionally people become Pop Stars, Footballers, Film Stars, get themselves 'discovered' and are 'somehow' thrust into the limelight... UNfortunately, because these 'fairy tale' successes tend to have the greatest profile (and indeed dominate many people's lives) people assume they reflect the everyday reality. They don't!
The restaurant trade for instance. Infamous for its high failure rate. All people see are varous celebrity cooks breezing around living the high life with their grand getures and flamboyant style... Even on a local level it looks like an easy game to play. I'm always bemused when I go into a city-centre restaurant owned by a friend or family member... For there they are, in their designer suits or posh frocks stewarding the evening with ease and applomb before breezing home in the Merc to relax in the substantial bungalow out in the 'burbs...
The reality is probably that no-one (not even the kids) in their household gets more than six hours sleep a night. Everyone has to pull their weight to get the doors open. And twelve hours before those doors opened the guy now in the designer suit was dressed like a scaffy shovelling rotting food scraps into a bin before moving on to the rest of the thousand-and-one tasks necessary to get those doors open and keep them open...
Almost invariably the restaurants that fail are those where the proprietors have bough into a business they only-half understand and where what they've bought into is the fantasy of being that guy in the designer suit apparently breezing their way nonchalantly through life....
And therein lies the danger...
Actually believing the PR spin. Imagining the fantasy is reality. Only yesterday I found myself in conversation with two fellow lecturers. Both respected and well-known musicians the topic was students that don't apply themselves to the grim reality of the courses they're involved in. It's a big problem in Creative Industries courses. People join thinking these are 'easy' courses and that all they've to do is hang out looking glamourous and wait to be 'discovered'...
Likewise in more general business circles. Where Dell Boy and Arfur Daley had T.I.T. (Trotter's International Traders) and D.I.E. (Daley Into Europe) these days you only have to click a few links to find assorted random Muppets pushing assorted random fantasies all under the entrpreneurship banner...
Wacky ideas arent necessarily bad ideas. But the reality is that making them into viable business models is quite a dry and in many ways tedious process. The critical factors that drive them forward are no different from those that apply to any other kind of idea. The somewhat dull and pedestrain business of business isn't what we see from the outside of course... And therein lies the danger.
In the mere couple of years we've been here at SBF how many flim flam artists have been seen off? There was the daft kid who claimed he was a web guru who had developed a business with an £800k turnover. A chancer who claimed to be some forensic I.T. guru... Various others of course. All come and gone and somewhere-else now trotting out the next load of B.S. in some other forum. On a different level pick up a copy of "Stuffed Shirt Monthly"; the ultimate 'Fantasy football League' of the business world. The very 'types' who brough you the credit crunch and the verge of economic meltdown playing the same old games and the same old tunes... Entrepreneurship being one of the key terms favoured...
Most people
in the real world who make their living through things like music, sport or entertainment do so in relatively mundane ways. They do
very ordinary jobs in what are, in reality,
very ordinary industries.
Likewise with
real entrepreneurs... You'll find one (or several) on almost every street corner; they're hard to spot though. Those who actually
are rarely (if ever) really embrace the term for themselves. For there is, in my view, a certain pretentiousness to it. When I hear someone describe themselves as such I aye find myself questioning who they're trying to convince... And in that sense my answer to the question "what makes an entrepreneur" is 'a very clear view of their own colon'...
What makes a legitimate business person however is a different and more relevant question...
