It seems to me that investing money in advertising of site is necessary only after you have made the site perfect. Even a logo should be perfect. As the experience of world-famous companies shows, the right one is half the success. Here, read the history of the Mazda logo and you will agree with me right away.
About fourteen to fifteen years ago, when the possibility of a virtually connected social world was thrown at us, we were astonished by the creativity and the opportunity to get in touch with the lost-long friends or even to get a glimpse of the lives of the celebrities.