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You have some brilliant stats there! Really great to see someone who really understands how it all impacts on things. I really do think that Twitter is a slow burn but it really does help in getting people to your site and then performing an action like joining a newsletter for example. Someone doing that just now may simplyjust not have an immediate requirement but that may change in the future which ultimately gives you a good chance of getting some business.
I use it a slightly different way with SBF but I figure it must work as we have very few people leave and we're also nearly at 1300 followers.
Thinking about it more Gary what you've done with that is really amazing in terms of the stats i'd be really interested in seeing if you're willing to share the info with a view to maybe creating a few posts on the blog all about it