Opinions on this subject vary, my own is
Website construction
On-site optimisation
Link Building
Are all an important process of Internet marketing, but they really do play second fiddle to 'keyword research'. Select the wrong combination of keywords and the above become meaningless, unless your route to market is PPC.
Ranking at the top of Google for terms no one searches for is pointless
Having a fantastic looking website is pointless if no one sees it.
To that end the most important process starts at the beginning of your online venture. Targeting keywords after a site is constructed is possible, it's just ideal.
Website construction
On-site optimisation
Link Building
Are all an important process of Internet marketing, but they really do play second fiddle to 'keyword research'. Select the wrong combination of keywords and the above become meaningless, unless your route to market is PPC.
Ranking at the top of Google for terms no one searches for is pointless
Having a fantastic looking website is pointless if no one sees it.
To that end the most important process starts at the beginning of your online venture. Targeting keywords after a site is constructed is possible, it's just ideal.