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Summary: Enterprising News Launch at Malmaison Edinburgh

Tim Barlow

Tim Barlow

New Member
I am at the launch (for advertising agencies, PR professionals etc) for the Scotland wide publication - Enterprising News. Here's my summary of the presentation that ran between 9.15 and 10am this morning.

  • Targeting SME's (for SME's, not necessarily about SMEs)
  • 27500 circulation
  • Independent - not Scottish Enterprises in house publication. Has been in existence as Enterprising Glasgow for some time, now expanding to Scotland
  • Wanting stories both good news and bad news
  • Happy to critise Quangos - very critical of Visit Scotland in recent article
  • Want big interviews with business leaders
  • 98% of Scottish Businesses are SMEs
  • Launched in 2001 in Glasgow
  • Database of named individuals came from FSB, ScottishEnterprise, Business Gateway, Councils, Chambers, Business Community
  • 2006 launched into "Glasgow Shire" (circulation up to 15,800)
  • Took decision to go nationwide in early 2008
  • All copies distributed to named individuals
  • Other publications target Corporate Scotland not SMEs
  • They believe rate card is very competitive (£22 per column cm)
  • Run seminars & events e.g Scottish Software Awards - keen to do more
  • 6 editions a year, hope to go monthly
  • Giving perception of not intending to keep the website that much more current than newspaper
 
M

Mark Lister

New Member
Hi Tim

Is this your publication, or one you have a connection with? I've got a launch event of my own that would make a good article. I'm launching a coaching and networking program specially for one-person businesses, and we're having a launch party to celebrate.

By the way, everyone's invited - details here:
Business Lounge

cheers

Mark
 
Tim Barlow

Tim Barlow

New Member
Is this your publication, or one you have a connection with?

No, I was merely an invited guest at the event and thought some might be interested in what was said as its a publication targeting an audience not dissimilar to this forum's.

If you wish to promote your event then I beleive that the sub-forum this thread is in allows you to post about events that are of interest to this forums members.
 
M

Mark Lister

New Member
By the way, my apologies if I offended you or anyone else by mentioning my event. I didn't mean to be in your face - it seemed relevant.
 
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