By using Apprenticeforums services you agree to our Cookies Use and Data Transfer outside the EU.
We and our partners operate globally and use cookies, including for analytics, personalisation, ads and Newsletters.

  • Join our UK Small business Forum

    Helping business owners with every day advice, tips and discussions with likeminded business owners. Become apart of a community surrounded by level headed business folk from around the UK


    Join us!

Spend As Much Time On Existing Customers As Finding New Ones

MarkB

MarkB

New Member
Staff member
One thing I have found over the years is the obsession many people have with focusing wholly on finding new customers. There needs to be a balance between finding new customers and keeping existing customers happy - remember, new customers cost money to find while existing customers are free, dont lose them!
 
MattW

MattW

New Member
I do pretty much zero advertising. It's my existing customers who recommend my services that eventually bring in my new customers.
 
MarkB

MarkB

New Member
Staff member
Client referrals are gold dust if you can get them - in effect you are preaching to the converted. I have found it is also important to manage your client base properly as if you take on too many new customers this can mean spreading yourself too thinly and potentially losing some established customers if your levels of service drop. A delicate balance!
 
A

aishley

New Member
Verified Member
Very true, existing customers are also important for sustainable business growth. Customer retention can be improved by using various customer engagement strategies that is important for every business. By providing great customer engagement, you can boost your revenue and growth easily.
 

Latest Posts

Associates

Large Scale Plastic Moulding
Dexion Pallet Racking
Top