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Pete Brindle
New Member
Questionnaires are, I think, one of the most common forms of market research. But how do you make sure they're as good as they can possibly be? I once filled in a questionnaire that was so intrusive that I stopped and gave up with it half way through!
What are people NOT happy to give information about? And how much effort are they really willing to put into their answers? For example, I personally prefer 'yes' or 'no' questions, and box ticking. I hate the ones where it asks you to order things from most important to least important.
What are people NOT happy to give information about? And how much effort are they really willing to put into their answers? For example, I personally prefer 'yes' or 'no' questions, and box ticking. I hate the ones where it asks you to order things from most important to least important.