I think that many companies use it because this type of software is one of the most effective in case of managing your company and making it more profitable. Qualitative data analysis is based on different methods of organizing, systematizing and analyzing non-numeric information. This software provides a plenty of tools for systematic and profound research of many types of media. Such tools provide easy sorting, analyzing and structuring of great amounts of the text information and other data. Because of that it's usually used in management, such analysis provides many evaluations and interpretations for it. Many of such programs/packages are released now but as the most popular are considered HyperResearch, QDA Miner https://provalisresearch.com/products/qualitative-data-analysis-software/, Annotations, Quirkos, Focuss On, Datagrav, Atlas and Qiqqa.