That article was a good (and typical) laugh because the CIPD comments hint at the real issue - unemployment is a big business and it keeps a lot of people in work. I know that, because for a few months I was one of them. The overwhelming majority of getting-into-work schemes devised until now have been made to create jobs for the poverty industry itself. I was disgusted to see how the only jobs my company's management were interested in creating were their own. Almost as bad as having to spout the patronising party lines about "finding your dreams and ambitions" to people who are quite happy living on benefit, ta.
The poverty industry has been made possible by the lack of welfare reform. All the into-work schemes until now have been academic exercises as they did not address the root causes which made lifelong unemployment possible. The new reforms change that. Reform welfare, move the safety net, and you render a lot of "unemployment professionals" unnecessary.
What me cynical?