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Need foot traffic data to optimise my store promotions

R

RetailOwner

New Member
Hi all,

I have a retail shop and I've read some articles on how you can use foot traffic in your local business to analyze and optimize your business. I've seen some foot traffic data providers but they seem to be more enterprise focussed. I just need basic data to see at what time of the day / week my shop is most quiet and busy. I can use my POS data for that, but I'm mostly interested at what time nearby competitors having more or less foot traffic data.

Using this data I could optimize my store promotions. E.g. only promote when my competitors also have a lot of visitors.

Does anybody know any services that might be able to help me with that? Preferably an automated way.
 
R

RetailOwner

New Member
Ok, meanwhile I found some options. I could hire some students to count visitors at my competitors' store. This is most accurate but in the long-term costing me a lot.
As an alternative, I found the web app BestTime.app . They don't provide absolute visitor numbers, but they provide foot traffic data forecasts for retail stores. This is accurate enough for me to see when my competitors have the most/ least amount of foot traffic. So far I can use the data for free using their demo.

Any other suggestions?
 
P

pmorris

New Member
Verified Member
A method that has recently been gaining popularity when executing a foot traffic study is through the use of digital billboards combined with geo-fencing, you can check BrandMuscle for that.
 
jessicaherron9

jessicaherron9

Member
Verified Member
Here are some steps to increase Foot Traffic.

Keep your storefront well-maintained.
Add curbside “extras”
Make sure your associates look busy.
Invest in employee training.
Have an online presence.
Offer click-and-collect.
Get listed online.
Leverage Google's Local Inventory Ads.
 
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