my new website - opinions please?

[cleaningbiz]

Hi, I have just launched my new website and would really like the opinions of like minded business people, if you could have a wee look at it and tell me what you all think, please be brutally honest - I can take it!! cleaningbiz. co .uk

 

[Former Member 1]

For me, alarm bells would be ringing...

I can't see any ownership details on the site let alone any indication of the business location nor any way of contacting the actual owners. It looks like 'some sort' of employment agency.... Or perhaps some sort of pyramid scheme...

If someone ran this past me my reaction would be that I'm not even sure it's legal.

And do you have copyright clearance on the picture?

Sorry....

 

[Neil]

The site looks quite "clean" visually. From a marketing point of view rather than a graphics or technical one I feel there are too many choices. If a customer has too many choices they will become confused as to what they want to do. This means they will do nothing and go away.

Think about the power of one. Think about what you absolutely positively want your suspect/prospect to do. And then ask them to do it. It might be to ask for more information, sign up for your newsletter, phone you up or buy your product. Whatever it is decide and then ask them to do it.

The three steps to successful copy writing (don't be put off by the simplicity)

1. Tell them what you have got
2. Tell them what it will do for them
3. Tell them what to do next.

That's it.

The more streamlined you can make your pages for a targeted response the more effective and the better they will convert from visitors to customers.

I hope this helps.

 

[Gordon N]

I have to say I would agree that having a better idea of location and contact info would be a great improvement...

As far as the site is concerned there are two things I would comment on. It may be my monitor brightness but the yellow is quite overpowering, certainly as far as white text on top is concerned - I would either dull the yellow down or use a colour for the nav menu text. Second, the only browser fault that popped up for me was with Chrome - the 'woman with laptop' image on the homepage ends up with text overrunning the bottom of it. It looks like the reflection image is at the same opacity as the main image, whereas in other browsers its working fine - trust Google to throw a spanner in the works!

Good work on the code though, nice and clean and entirely css built.

Regards,

Gordon

 

[Third Sector Lab]

Here's my input:

- Lose the laptop lady, it's meaningless to your business.

- Get a logo on there rather than using a standard font.

- Put contact info in the header to build confidence.

- Tone down the yellow or change colour.

- Presentation of the copy is a bit muddled on the home page, keep it simple with links to more detailed info.

Hope that was a help!

 

[Kevin]

I think it looks ok you want to remove all the css in the homepage and place it into a external style sheet. Also maybe center the whole site too much uneven white space.

 

[andrewburnett]

I'm with Kevin on external style sheets and centering - especially on a large monitor it looks unbalanced.

Additionally, if you want to be found by search engines then take the following steps first and foremost before contacting an SEO to further improve your rankings:

1. Either redirect CleaningBiz agency business solutions [with WWW] to CleaningBiz agency business solutions [without WWW] or vice versa (google .htaccess www redirect - there are millions of results, choose any one of them, they're pretty much all the same). This step will take 5 minutes and a decent company won't charge you for it. If you're in doubt as to why this is important search for "canonicalization" or "canonical duplicate content"

2. You don't have an h1 tag - get one and put the keywords you want to rank for in it - keep it so it reads naturally too ie. don't stuff keywords into it.

3. The page titles are all different - this is good, don't make them all the same.

From a usability perspective fix the following:

The site name should be a link to the main page, this is expected behaviour for websites - make it easy for your visitors

I hope this helps you a little.