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Is traditional lead generation advertising dead ?



New Member
Do you also have the feeling that you invest significant budgets and energy in lead generation and nothing really works like it used to? Do you also have the feeling that something in the field of lead generation is getting much more difficult? How do you explain it? Is it because of Crowded advertising market? Facebook targeting problems? Crazy prices for a lead on Google?


New Member
Traditional lead generation advertising may not be as effective as it once was, but it is not entirely dead. The marketing landscape has evolved with the rise of digital channels, social media, and online advertising. These newer methods often offer more targeted and measurable approaches for lead generation. However, traditional advertising can still be valuable, especially when combined with modern strategies. Integrating traditional methods like print ads, direct mail, or event marketing with digital efforts can create a holistic approach to reach a broader audience. Adaptation and a diversified marketing approach are essential to stay relevant in today's dynamic business environment.


New Member
Hey there,

Oh, I totally get what you're saying. Lead generation does feel like it's gotten tougher lately. I think it's a combination of factors you've mentioned—overcrowded ad markets, changes in targeting algorithms on platforms like Facebook, and definitely, the soaring CPC on Google. It seems like there are so many businesses competing for a limited audience, and customers are getting ad fatigue.

Also, don't forget about data privacy concerns and regulations, which have impacted how precisely we can target potential leads. It's a challenging landscape out there for sure.

What strategies are you thinking of trying to adapt to this new reality?