eBay can still be a viable option for sellers, even if the upfront costs have increased. While the platform may have become more expensive, it offers distinct advantages, including access to a vast customer base and the potential for long-term customer relationships.
The idea that eBay can serve as a customer acquisition tool has merit. Acquiring new customers through eBay can lead to future sales and opportunities for upselling and building loyalty. Sellers can use eBay as a stepping stone to establish their brand and gain a customer base that can be nurtured over time through personalized marketing efforts and quality service.
Ultimately, eBay's viability depends on a seller's strategy, product niche, and willingness to invest in customer acquisition and retention. It may still be a valuable platform for those who see the long-term potential beyond immediate profit margins.