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Is eBay still a viable option?

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While there is no doubt that selling on eBay and Amazon is more expensive than it used to be, is eBay still a viable option? Consider this, even if you were to make no gain on your eBay sales you potentially have a new customer who could be with you for many years. What if the main benefits of eBay were further down the line and the opportunity to resell and upsell to customers who came from eBay?
 
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