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IAB guide to online video marketing

  • Thread starter Scottish Business Owner
  • Start date
Scottish Business Owner

Scottish Business Owner

New Member
Video is becoming more and more popular online and it's probably something lot's of people are thinking about as part of their marketing/website. Link to a guide below from IAB UK which I think you will find really useful and is certainly a great starting point :)

IABUK : Online video marketing

Let us know what you think or if you're already dabbling with video what your views on it are.


New Member
I have always been convinced of the positive side of online video since it first started. It is only going to grow and grow.

We tried to give all our clients in a couple of sectors photography included for the past 18 months. We are now trying to pull together the plan to have video included for 2011 and beyond.


New Member
Thanks for the great resource . We are just getting started with video and knowing how to measure all of this social media stuff is what I am really interested in.
Last edited by a moderator:


New Member
Video marketing is one of the most powerful methods to gain exposure and - if done right - customers.

It's perfect for service based businesses such as cleaners, car repair shops, restaurants etc... you can highlight all that's good about your business with a video that can then be circulated around the places your target audience will be hanging out.

It's too often overlooked and given little thought but a simple minute long video can have astonishing results.

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