Scottish Business Owner
New Member
I've linked to a brilliant article below from Hubspot regarding marketing personas. It's hard to describe in a post but read the article and see what you think.
http://blog.hubspot.com/blog/tabid/...markable-Content-With-Marketing-Personas.aspx
Hubspot have a great book called Inbound Marketing that really changed the way I think about how I blog etc. It's a great site which over huge amounts of free content. I'm pretty sure that everyone who has marketing challenges on this site would benefit from visiting the site and having a look around.
It would be interesting to hear how people actually work out who they are selling to as part of their marketing plan. I think it's an area alot of people get wrong and they end up chasing things that just wont yield any results.
http://blog.hubspot.com/blog/tabid/...markable-Content-With-Marketing-Personas.aspx
Hubspot have a great book called Inbound Marketing that really changed the way I think about how I blog etc. It's a great site which over huge amounts of free content. I'm pretty sure that everyone who has marketing challenges on this site would benefit from visiting the site and having a look around.
It would be interesting to hear how people actually work out who they are selling to as part of their marketing plan. I think it's an area alot of people get wrong and they end up chasing things that just wont yield any results.