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Hubspot: Marketing Personas

  • Thread starter Scottish Business Owner
  • Start date
Scottish Business Owner

Scottish Business Owner

New Member
I've linked to a brilliant article below from Hubspot regarding marketing personas. It's hard to describe in a post but read the article and see what you think.

http://blog.hubspot.com/blog/tabid/6307/bid/17588/How-to-Easily-Create-Remarkable-Content-With-Marketing-Personas.aspx

Hubspot have a great book called Inbound Marketing that really changed the way I think about how I blog etc. It's a great site which over huge amounts of free content. I'm pretty sure that everyone who has marketing challenges on this site would benefit from visiting the site and having a look around.

It would be interesting to hear how people actually work out who they are selling to as part of their marketing plan. I think it's an area alot of people get wrong and they end up chasing things that just wont yield any results.
 
BioOutsource

BioOutsource

New Member
Interesting stuff especially i like the way it is presented and optimised, smart work done.

Thanks for sharing.
 

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