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How to become seen as an expert and have the media calling you!

presentermaritza

presentermaritza

New Member
Be seen as an expert and have the media calling you!

In my role of radio presenter for 3TFM, UWS Radio and writer for Spizz Magazine I have the opportunity to interview and learn from the world’s leading coaches and experts. They all have one thing in common. They are perceived as experts in their field. Why is this important for you if you want to raise your profile, grow your business and get media coverage? Well, when you are seen as an expert in your field the dynamic of how your business will grow will change. Instead of you “trying” to get new clients, “trying” to get media coverage and “trying” to grow your email list you will find that people will start approaching you. Instead of having to put a lot of effort into making your business work it will begin to become easier.
One of my clients was recently an expert on ITV's This Morning. So, how do you make the transition from “trying” to be seen as an expert at what you do to actually making it happen? The first step is to change your own mind set. Think for a moment about others in your field who are recognised “experts”. What makes them different from you? Well, the first thing is that they believe that they deserve to be seen as an expert and that is the message that they put across both in what they say and what they do. They may or may not be more skilled than you but they consistently take action to build their reputation. The second aspect to this is the momentum effect. Once someone has, for example written a book, been featured in the media or has been seen presenting at various events people will begin to view that person is of higher value. They will then be much more likely to approach the perceived expert to speak, make a media appearance or sign up for services they offer over someone else offering the same services who is not known.
How do you start to build your profile and expert status? Be specific. What do want to be seen as an expert in? What could you do to raise your profile? Write an e-book? Start speaking at more events? Come up with a newsworthy angle to what you do and contact the press? Offer to write a column for a local newspaper? There are many different things that you can do. The key is to try lots of different things and see what is most effective for you. Figure out what others are doing that is making them successful and do the same. The only difference between you and others in your field who are getting coverage is that they are taking consistent action


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Businessman

Businessman

New Member
How do you start to build your profile and expert status?
I would have thought the obvious answer to that is that one must first have mastered some subject sufficiently well to stand shoulder-to-shoulder with other acknowledged experts... i.e. Have the education, training and experience to be credible. Otherwise you're just heading for a wrecking.
 
selfemployed

selfemployed

New Member
I agree - focus on one popular but niche area, ensure your articles and content are seen far and wide and eventually someone will come knocking on your virtual door :)

You only need to look at the news channels to see the mass of so called experts from various niche markets getting their voices heard - would be great for link building if you could crack this one.
 
Businessman

Businessman

New Member
Well, the thing is, if you actually are an expert at anything, that expertise won't have been acquired overnight! - Doesn't matter if your AOE is 'popular' or not, it only need be authentic.

You only need to look at the news channels to see the mass of so called experts from various niche markets getting their voices heard
Some more expert than others - attention-seekers, wanabees and complete frauds are fairly common (especially on the less well researched channels) - and they often come a cropper eventually, which can completely crush them. Pillory is a popular pastime! Attention isn't necessarily a good thing if you cannot actually walk the walk; can't fool all of the people all of the time. And we live in particularly interesting times in this respect; if you set yourself up as an 'expert' - how well does your expertise stand up to scrutiny?
 
MarkB

MarkB

New Member
Staff member
This is a perfect example of how fickle the media are lol Remember the computer guy who went to the BBC for a job interview and was mistaken for an internet expert and "interviewed" live on BBC news lol Ship them in and ship them out seems to be the name of the game with the media these days:-

 
Businessman

Businessman

New Member
...It always was Mark. Particularly where news in concerned. - My original specialty was ENG - Electronic News Gathering; and I can tell you first hand that the pace and speed that a story needs to be researched, written and sent to air at is frantic. - This one was a cracking howler; but what's more common is that the 'expert' they can get a hold of at short notice turns out to be no such thing ,and a minor riot ensues among the cognoscenti of whatever discipline is involved; these days (where before it might have been a hidden problem) that goes on line, and the contributor is hacked to bits.
 
selfemployed

selfemployed

New Member
I totally agree there is nowhere to hide with the internet these days :)
 

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