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Be seen as an expert and have the media calling you!
In my role of radio presenter for 3TFM, UWS Radio and writer for Spizz Magazine I have the opportunity to interview and learn from the world’s leading coaches and experts. They all have one thing in common. They are perceived as experts in their field. Why is this important for you if you want to raise your profile, grow your business and get media coverage? Well, when you are seen as an expert in your field the dynamic of how your business will grow will change. Instead of you “trying” to get new clients, “trying” to get media coverage and “trying” to grow your email list you will find that people will start approaching you. Instead of having to put a lot of effort into making your business work it will begin to become easier.
One of my clients was recently an expert on ITV's This Morning. So, how do you make the transition from “trying” to be seen as an expert at what you do to actually making it happen? The first step is to change your own mind set. Think for a moment about others in your field who are recognised “experts”. What makes them different from you? Well, the first thing is that they believe that they deserve to be seen as an expert and that is the message that they put across both in what they say and what they do. They may or may not be more skilled than you but they consistently take action to build their reputation. The second aspect to this is the momentum effect. Once someone has, for example written a book, been featured in the media or has been seen presenting at various events people will begin to view that person is of higher value. They will then be much more likely to approach the perceived expert to speak, make a media appearance or sign up for services they offer over someone else offering the same services who is not known.
How do you start to build your profile and expert status? Be specific. What do want to be seen as an expert in? What could you do to raise your profile? Write an e-book? Start speaking at more events? Come up with a newsworthy angle to what you do and contact the press? Offer to write a column for a local newspaper? There are many different things that you can do. The key is to try lots of different things and see what is most effective for you. Figure out what others are doing that is making them successful and do the same. The only difference between you and others in your field who are getting coverage is that they are taking consistent action
Win 1 month of PR mentoring! Click here to enter the free prize draw!
In my role of radio presenter for 3TFM, UWS Radio and writer for Spizz Magazine I have the opportunity to interview and learn from the world’s leading coaches and experts. They all have one thing in common. They are perceived as experts in their field. Why is this important for you if you want to raise your profile, grow your business and get media coverage? Well, when you are seen as an expert in your field the dynamic of how your business will grow will change. Instead of you “trying” to get new clients, “trying” to get media coverage and “trying” to grow your email list you will find that people will start approaching you. Instead of having to put a lot of effort into making your business work it will begin to become easier.
One of my clients was recently an expert on ITV's This Morning. So, how do you make the transition from “trying” to be seen as an expert at what you do to actually making it happen? The first step is to change your own mind set. Think for a moment about others in your field who are recognised “experts”. What makes them different from you? Well, the first thing is that they believe that they deserve to be seen as an expert and that is the message that they put across both in what they say and what they do. They may or may not be more skilled than you but they consistently take action to build their reputation. The second aspect to this is the momentum effect. Once someone has, for example written a book, been featured in the media or has been seen presenting at various events people will begin to view that person is of higher value. They will then be much more likely to approach the perceived expert to speak, make a media appearance or sign up for services they offer over someone else offering the same services who is not known.
How do you start to build your profile and expert status? Be specific. What do want to be seen as an expert in? What could you do to raise your profile? Write an e-book? Start speaking at more events? Come up with a newsworthy angle to what you do and contact the press? Offer to write a column for a local newspaper? There are many different things that you can do. The key is to try lots of different things and see what is most effective for you. Figure out what others are doing that is making them successful and do the same. The only difference between you and others in your field who are getting coverage is that they are taking consistent action
Win 1 month of PR mentoring! Click here to enter the free prize draw!
