How do you measure all your social media and video work?

[Gavin]

As a business that is just getting into video and social marketing I sometimes wonder what the most cost effective way is to measure it all.
How do you measure your ROI ?? Do you use a tool or system.

Appreciate your thoughts

Gavin

 

[Business Upside]

Here is how to measure social media effectiveness:
• Increase in the Number of Followers
• Reactions on your Post
• Find out Reach
• Referral Traffic