How do you find communities to target?

[stanstephenson]

I have this product https://boomp.co
I'm trying to find how to best target ads.

I've tried Facebook and LinkedIN and the targeting is not that useful. I'm trying to target small business owners that have dental practices, beauty salons, spas, etc. to see if they'd have any use in a product that allows them to promote off-peak bookings.

Reddit is a good place, thinking to start there.
Any ideas or suggestions?

Thanks!

 

[pmorris]

You may start with your current clients and from there you can create an audience persona for your product or brand.

You may also collect demographic data through Google Analytics.

You can also research on your competitors too, so you can laid out first your competitive analysis.

 

[masonstone]

SEO is your solution, once your website is ranked you will not even have to do any of that.

 

[Xonicanr]

hello im peter nice to meet you!!

 

[Koler]

just google them

 

[Elkiss]

ok

 

[virginuso]

social media

 

[globalconference]

You could start by leveraging your current clients to create a target audience persona. Google Analytics can help you gather demographic data, and analyzing your competitors can provide insights. SEO is also a great long-term strategy to attract small business owners, and Reddit could be a good place to engage with your audience too. Best of luck!