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Facebook Ads - How Much Success are You Having

Tim Barlow

Tim Barlow

New Member
We are starting to see real success with Facebook Ads now and in some cases starting to splash some decent sized budgets based on results.

Indeed I'm just back from SMX Advanced in London (all my notes are here if you are interested) and my key take away was that this is an under exploited opportunity.

Have you had a go at Facebook Ads yet? How did you get on? Any tips?
 
M

McVicar Marketing

New Member
Hi Tim,

I’ve used Facebook adverts for quite a few project/clients. As with all advertising, it’s got to the right media for each individual project.

My biggest tip is to keep it focused. You can obviously cast a wide net to potentially reach everyone on Facebook – but that takes decent sized budgets (to effectively compete with other advertisers). As a general rule, the closer you can define and target your audience, the greater results you’ll see.

Between CPC or CPM – I only ever use CPM for a brand awareness campaign. I find that the trick with Facebook, is to have a very effective ‘call to action’ in your advert, so that your audience pro-actively engages with your message. CPC makes sure you only pay for that proactive engagement.

With Facebook advertising, it’s also important to monitor and adjust your advert and/or ‘bid’ as your campaign runs.

I find that the stats Facebook collects about your campaign are invaluable. Not only can you see how successful your advert is in terms of impressions/clicks, but also specific information about the audience that you did reach (gender; age; location etc). That not only informs the adjustments you might need to make, but it also provides evidence on ROI, and helps plan any future marketing.

So – as a measurable, flexible, cost-effective way to advertise, I highly recommend it. With MySpace almost dead on its feet, and young people switching away from Bebo to Facebook in droves, it’s presents huge opportunities for the right products and services.

As a final aside – it’s also important to not fall into the trap of taking the actual wording and imagery of your Facebook advert any less seriously than you would (for example) a full page advert in a newspaper. There’s some superb adverts on Facebook, but also many others who are wasting time and money on badly frames messages.

Thanks,
Inga
 
Tim Barlow

Tim Barlow

New Member
Great tips Inga, thanks for sharing.

We are beginning to find that there is relevance for almost any business. In particular having steered away from b2b, we are now looking at this quite carefully.

We are bringing some of the good old search keyword research approaches to the interests and likes settings.
 

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