This is great advice. Twitter is such a huge platform so when it's used correctly it really can make a huge difference to business. One thing I would mention though is that you should never buy followers. These tend to be fake a lot of the time anyway, and it's somewhat pointless unless they're interested in what you're posting about - which they won't be. So if you're trying to build up a following, do it by posting relevant things to your business, and tweeting people who are in a similar line to you. Eventually you should find that other people are drawn into the conversation.
I think Twitter tends to work better for useful content as opposed to direct selling. Over the years I have realised that images make a massive difference to the success of individual posts because, using the correct image, this can make your Tweet standout from the rest. I have seen many sites that post for the sake of it when I believe it is only sensible to post when you have something useful to say. I could be wrong on this?
A lot of time has passed since the opening post, and for me Twitter has lost its spark. I have been on it just short of 11 years and I just don't think it can provide the traction required to drive business any more. I have no doubt it does for the likes of Jeff Bullas with 500,000 followers and 500 pieces of content, but that's a business model that can be, and is, automated. The notion that a small business can start out on Twitter and build a large audience and drive business is so labour-intensive that it would be counter-productive
I still find it useful for following relevant topics, and for a media company, event, or celebrity, I think it can work. For everyone else, it's a luxury they can probably do without.
Twitter is strange because everyone is following everyone else to get another follower and very quickly it becomes a self-fulfilling prophecy - but what % of your followers are really interested in what you have to say or sell? I would be interested to know this figure as every single Twitter strategy I have seen advocates following others to get a follow
@selfemployed, you're right, and that is the danger, likes become a currency, and relevance goes out of the window. I have always maintained that the follower count should be hidden, and we should follow based on relevance. In real life, nobody knows how many friends we have, how many customers we have, how many people are on our email list, it's just irrelevant and completely spoiling the whole digital space.
Twitter perhaps works best for celebs who have followers at their beck and call - buy this, buy that, click on my affiliate link, paid advertising - as someone with 8m followers only needs a small fraction to buy something on their recommendation for the commissions to start flowing. Elon Musk is a prime example with his recent flamethrower promotion - he has sold 10,000 at $500 each!
Personally I would rather have a few hundred active followers than millions of inactive followers. Twitter and other social media services do still have a role to play in business, even if just for a presence and brand awareness.
It looks like a few others in here may (like me) be familiar with the theories and opinions of Gary Vaynerchuk
I rate the guy massively on this subject, and also believe that in the social media world too many people chase the numbers. If you are looking for some value or ROI on your social media strategy, quality of followers and interactions far outweigh quantity - full stop.