Do you still use business cards?

[Employer]

Here's a question; do you still use business cards and hand them out to potentially interested parties? Or are they a thing of the past?

 

[Smiths1972]

We are always printing business cards for a wide variety of industries. However, more and more businesses are becomming concious of the finish and style of the card so that it is memorable and worth holding onto and thus helping them stand out from the crowd.

 

[lookingforadvice]

Personally I still think there's a place for business cards in the modern era but as suggested above, they do need to stand out and be a little different. Let's be honest, how many of us in the past have received business cards and simply thrown them away when we get back to the office?

 

[GaryB]

Yes, business cards can still be a great way to market your business.

if they are kept in a wallet or purse, or even distributed to friends as a referral, they are definitely worth their investment.

The question really is not whether to use them but what is your strategy? What will be printed on the cards, something that is compelling and different and stands out from the crowd.should you use them as a referral marketing tactic? In which case, should you have a commission structure for any referrals?

Business cards can be as simple or as technical as you’d like them to be, but they need to form the wider part of your business marketing strategy, rather than be a stand alone separate piece of branding.

I’ve waffled on a bit here, but I hope this helps. =D

 

[Employer]

I totally agree, business cards today need to be more informative as opposed to colourful flashy gimmicks which can cheapen your brand. Give people information, how to find you and you will have more chance of getting some business as opposed to just giving away reams and reams of business cards and getting nothing back.

 

[felixw]

Very useful marketing tool for face to face stuff
Personal details on the front, what you offer on the back

 

[gmcqueen]

Yes they are still great for handing out at networking events or when meeting clients for the first time.

 

[Needhelp]

I personally think there is still a time and day place to use business cards as opposed to keeping everything "electronic". However, with the coronavirus when will we next have networking meetings!