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Do You Still Market Offline?

MarkB

MarkB

New Member
Staff member
Do you still market your products and services offline? While the internet now allows even the smallest of companies to access the worldwide market, surely local offline marketing still has a role to play? Are some businesses missing an opportunity to grab more local custom due to our obsession with going worldwide?
 
bighugemassive

bighugemassive

New Member
I guess it depends on your industry. But I definitely think that offline marketing is still very important - especially as part of a 'joined-up' marketing strategy, combined with email, social media etc... And I'm not just saying that because I run a print company ;-)
 
selfemployed

selfemployed

Active Member
Verified Member
It may sound bizarre but I read all of the news online now and I actually miss moving away from my computer to read a good old fashioned newspaper.

I have always thought that the trend towards online buying and away from physical shops will turn at some point and visiting physical shops will become popular again - the internet will always be the number one retail market but shops are not yet dead and buried.
 
Businessman

Businessman

New Member
I do virtually NO marketing online... No Twitter, No Facebook, No Instagram... And until earlier today, not even a forum! - Although in years past, I'd been a regular user of them.

Having been 'online' since before the internet even existed - and a user of the internet itself since the days of Compuserve; for me it just got jaded... One big weans' playground; and not a place where I could interact with the people I need to be talking to. Things really started to go downhill circa 2006-ish. And since about 2012 when we do make a push it's generally via print and post. - Mind you, I've been around long enough that people know me, come back regularly and tend to put business my way.

- Our website's been 'down' since before Christmas (we generally do that over the holiday) for a bit of a wash and brush up. -Been too busy to put it back up!
 
Needhelp

Needhelp

Active Member
Verified Member
Shhhhhhh, keep the offline market out of the limelight so we can all benefit :)
 
Wills

Wills

Member
Verified Member
We no longer do any off line marketing in the way of advertising, leaflets, calls, emails, post or network meetings, We have acquired a lot of international clients and without the Internet we would never have them and working with local businesses may sound ideal it puts too many eggs in one basket.
 
C

cruzo

New Member
I think offline market it is still quite important, but only if you established for a while, or you are in great location, or you have intention do your business for couple of years before you will get real profit.
 
swartz

swartz

New Member
I prefer to combine those two options for my business. I mean off and online variants for my business
 
poliq

poliq

All is well
The topic is very interesting and inspiring for any business
 
Last edited:
versal567

versal567

New Member
I understood the importance of cooperation of offline and online strategies for marketing a long time ago. I do have 12 years experience in Business Development, May be i can give you a better answer. I have a restaurant of my own and strongly believe averyone can do that. I mean to open a restaurant:) First you need to check your target audience. Are they use online platform (I mean tech savvy) What is the age group you are targeting? What is your location? I will give you proper strategy if i get answers of above questions. If you are still thinking it over I advice to read this article https://joinposter.com/en/post/successful-restaurant-concepts-2018 about some really Successful restaurant concepts
 
Business Upside

Business Upside

Member
Verified Member
Yes, but because for some brands, it should be the one and only way of advertising. When used by the right hands, offline marketing can initiate a lot of company growth.
 
mingstor

mingstor

Member
Verified Member
It depends on your type of activity. So, for example, if you have a local store in a small city, the best way to advertise will be offline, because you can be sure that your potential customers will see it. In bigger cities you, online marketing will be more efficient and it will bring you more customers. I am from a small city and offline marketing is working good for me, I am ordering different sanitary products and stuff from Yorkn and reselling to local people. The biggest demand in the last period was on face mask https://www.yorkn.com/product/3-ply-sublimation-face-mask-with-nose-bridge/ which I got for a promotional price and with a free delivery.
 
kimmiles

kimmiles

New Member
Verified Member
I'm creating a custom app. This helped us to decide on our business needs and then realized our plans. Hope that will help you too.
 
Katewatson

Katewatson

Member
Verified Member
No, I am using still using online marketing. Online marketing is better than offline marketing.
 
sandra125

sandra125

Member
Verified Member
I think online marketing is a broad way to improve our business sales and awareness. Offline marketing is limited but online marketing is global. I am with online marketing.
 
jessicaherron9

jessicaherron9

Member
Verified Member
Like online market, offline market is also very important for any business.
 
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