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Do You Still Market Offline?

MarkB

MarkB

New Member
Staff member
Do you still market your products and services offline? While the internet now allows even the smallest of companies to access the worldwide market, surely local offline marketing still has a role to play? Are some businesses missing an opportunity to grab more local custom due to our obsession with going worldwide?
 
bighugemassive

bighugemassive

New Member
I guess it depends on your industry. But I definitely think that offline marketing is still very important - especially as part of a 'joined-up' marketing strategy, combined with email, social media etc... And I'm not just saying that because I run a print company ;-)
 
selfemployed

selfemployed

Active Member
It may sound bizarre but I read all of the news online now and I actually miss moving away from my computer to read a good old fashioned newspaper.

I have always thought that the trend towards online buying and away from physical shops will turn at some point and visiting physical shops will become popular again - the internet will always be the number one retail market but shops are not yet dead and buried.
 
Businessman

Businessman

New Member
I do virtually NO marketing online... No Twitter, No Facebook, No Instagram... And until earlier today, not even a forum! - Although in years past, I'd been a regular user of them.

Having been 'online' since before the internet even existed - and a user of the internet itself since the days of Compuserve; for me it just got jaded... One big weans' playground; and not a place where I could interact with the people I need to be talking to. Things really started to go downhill circa 2006-ish. And since about 2012 when we do make a push it's generally via print and post. - Mind you, I've been around long enough that people know me, come back regularly and tend to put business my way.

- Our website's been 'down' since before Christmas (we generally do that over the holiday) for a bit of a wash and brush up. -Been too busy to put it back up!
 
Wills

Wills

Member
We no longer do any off line marketing in the way of advertising, leaflets, calls, emails, post or network meetings, We have acquired a lot of international clients and without the Internet we would never have them and working with local businesses may sound ideal it puts too many eggs in one basket.
 
C

cruzo

New Member
I think offline market it is still quite important, but only if you established for a while, or you are in great location, or you have intention do your business for couple of years before you will get real profit.
 
poliq

poliq

All is well
The topic is very interesting and inspiring for any business
 
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Business Upside

Business Upside

Member
Yes, but because for some brands, it should be the one and only way of advertising. When used by the right hands, offline marketing can initiate a lot of company growth.
 
M

masonstone

New Member
Do you still market your products and services offline? While the internet now allows even the smallest of companies to access the worldwide market, surely local offline marketing still has a role to play? Are some businesses missing an opportunity to grab more local custom due to our obsession with going worldwide?
the old school methods still work, I have used it for my own business and made tons of sales with offline marketing.
 
M

masonstone

New Member
I think offline market it is still quite important, but only if you established for a while, or you are in great location, or you have intention do your business for couple of years before you will get real profit.
old school method like word-to-word marketing never gets old and it does make you tons of sales in the long run.
 
I

iMakeCalls

New Member
Picking up the phone and making those calls is still very and sometimes more relevant depending on what business sector you are in :)
 
Mintlo

Mintlo

New Member
I suppose it depends on the type of business. But any business that needs local trade or has a defined service area would definitely benefit from offline marketing. A number of years ago I did some leafleting for someone. I must have been out doing it for about 5 hours! Whilst a few people did pick up the phone to enquire, the biggest responses came from the two leaflets I put on the church noticeboard and the noticeboard of the local supermarket.
 
Maryko

Maryko

New Member
Offline marketing is still very important, but online is more effective. Today the best thing is to combine marketing strategy with email and social media.
 
A

Anna Head

New Member
Unfortunately not. We have moved 100% of the business to online
 
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