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Brand name/business name ownership advice



New Member
Hi. Asking for a friend but I hope someone can help.

She is opening a restaurant with a friend 50/50 but wants to trade under her brand name. She already does private catering and may want to branch out into other things in the future.

Can this be done? Or would her business partner in this restaurant own 50% of the brand name?

Nothing has been registered yet but she is planning to do so this week.

Thank you.


Active Member
Verified Member
Firstly, there is nothing stopping you using the brand name for the new restaurant. However, so that the restaurant doesn't benefit unduly from your friends brand name perhaps they should negotiate an annual fee which allows the restaurant to use the brand name? Perhaps a percentage of sales?

Let's not forget, your friend will have spent significant time, money and effort building up their brand name. Why should they let another entity use it free of charge?


Verified Member
The most sensible way to do this would be to sell a licence to the restaurant to use your friend's company brand name.

However, what would happen if the restaurant was to go out of business leaving a line of creditors and attracting bad press comment? This would not reflect well on your friends original business - even though they aren't connected.