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Best Way To Advertise?

R

Robert Frost

New Member
Ok, so I'm very up on Social Media as an advertising means and my hotel will be on there. What are other great ways to advertise?

I'm not open yet, but I will be looking for staff and want to employ local people if possible, I also want to have the advertising in place for when I'm ready to go (ie advertising starting a few months before the official opening)

What do you do to advertise?
 
saltire

saltire

New Member
Hi Robert,

First of all if you mean print advertising I have to be honest I never do it even when I'm trying to let one of our flats!

There's much better ways to get more bank for your buck and that ultimately how I always look at these things. If I'm going to spend some money I try to look at what that would get me versus other options and what that may get me. Does that make sense?

Social media definitely, business networking, joint venture opportunities - I would put all these before print.
 
R

Robert Frost

New Member
Thank you Mark.

I did of course mean Social Media advertising. Print advertising I don't think is worth it in the long term, but maybe some pre launch would be a good idea? To get the word out if you see what I mean?
 

MrsDev

New Member
Can you add the hotel to review websites like trip advisor? So you start appearing in search results for people looking for somewhere to stay in that area? I don't know how much use that is for new businesses as I don't know whether search results show up in order of popularity in regards to reviews.
 
Alan @ Sole

Alan @ Sole

New Member
Print advertising I don't think is worth it in the long term, but maybe some pre launch would be a good idea? To get the word out if you see what I mean?
In general print is better long term than short, sustained print campaigns work much better than one-off splashes. However as a hotel you probably need to reach further than print can. If you are looking for business from England or overseas then print isn't going to work unless you have a large budget. Although there are ways around spending money, particularly for local print.

In addition to social, and depending on your target customer I'd look at joint ventures. We have been able to help clients like Radisson, Knock Castle and Cameron House by utilising our network for their benefit.

And lastly, dependent again on your price point/target customer remember there are huge sections of people who either don't have or don't use social media accounts. And for those who do Facebook is way down the list of sites to search for services. If FB ever goes the way of Bebo. MySpace etc there will be lots of businesses in big trouble for putting all their eggs in one holey basket.
 
Jason King

Jason King

New Member
Try blogging. Costs nothing to market and only requires a little sweat equity. A great way to offer your audience free tips and advice whilst gaining a reputation as an expert in your industry. :)
 
Gemma Rowlands

Gemma Rowlands

New Member
Social media can be great, because you pretty much know that the majority of people now have access to at least one social networking website. I think the key is to get people involved, commenting, liking, sharing, retweeting; anything that could show your posts to more people.

Competitions, if you can afford to do them, are a great way to do this. EVERYONE wants to win a free weekend away. It's free. Free things are fantastic. Plus, you might find that the people who DON'T win had their hearts set on it so much that they book one anyway! You could even give, say, ten prizes, the top prize being a free break, the second prize being 90% off.. all the way down to zero. Okay, so some might not book their breaks, but some will, will spend money whilst at your hotel, and will hopefully return in the future. That kind of thing brings positive press in my experience, and would be well worth trying if it means getting some of the vital early positive reviews.
 
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