By using Apprenticeforums services you agree to our Cookies Use and Data Transfer outside the EU.
We and our partners operate globally and use cookies, including for analytics, personalisation, ads and Newsletters.

  • Join our UK Small business Forum

    Helping business owners with every day advice, tips and discussions with likeminded business owners. Become apart of a community surrounded by level headed business folk from around the UK


    Join us!

Best methods to advertise online

G

geek84

New Member
Good Morning

I want to advertise my tuition business online on some social media platforms on a few days every week.

Can you kindly suggest any relevamt advertising platforms?

After puttng the advert out initially, what is the best/most efficient way of getting the same advert out to the audicence in future?

Do you suggest that I write out the advert each time or is there an easier/more efficent method.

Thanks in advance for your responses.
 
C

cupoftea23

New Member
For short term results, utilise paid advertising to increase brand awareness and drive traffic to your website in a cost effective way (PCP model- only pay if the audience clicks your ad). Social media is more effective for marketing to consumers who have already demonstrated an interest in your brand or product... an example is 'cart abandonment' reminders. How exactly are you using social media?

For longer term results you really need to be using search engine optimisation (SEO). This marketing method is one of the most effective because it works by increasing your site rank on organic search engine results. If you think about it, when you search for anything, you usually click on the first few pages that appear. This is due to the fact they seem more trust worthy.

If you were in need of a tutor or tuition services, where would you look? Facebook or Google? my bet is google.

SEO can take time, you will never rank number 1 on googles search results over night, but once you do begin to rank well you will reap the rewards.

I hope this is helpful to you
 
Last edited by a moderator:
P

pmorris

New Member
Well, it actually depends on the type of tuition.
 
J

John Sanchez

New Member
Try with the most powerful, SEO.

Then you can try Google Ads, Facebook Ads, Linkedin Ads.
 
Business Upside

Business Upside

Member
Best method is to take the help of social media. Nowadays, social media is able to create a great impact on the business. The business can get on the social media platform so that it become more visible to the customer.
 
Last edited by a moderator:
Business Upside

Business Upside

Member
YouTube is the ‘American social media platform’ where users can share online videos. which was introduced by Steve Chen, Jawed Karim, and Chad Hurley, in February 2005. The users of YouTube watch more than 1 billion hours of videos every day.
 
M

MikeatGreenlight

New Member
I'm new to the marketing side of business. I've worked at various levels with previous employers but with my current company (GreenlightCRM) I have been tasked with expanding our presence. I was recently given a chat with a marketing guru the Director knew and I'll share the advice he gave with me.

Hard selling with cold calls/emails will have a very low response rate, it takes a lot of your time but it still works. Make sure to provide some form of useful content to encourage them to engage as a good way to break the ice. If after 6-10 touches you are getting no-where, move on.

Soft selling, the more modern method of just engaging with the community. Connect on linked in find out what matters to them and engage, join similar communities and contribute effectively. Don't be bashing down the door to get involved immediately, become a knowledgeable known person within their eyeline. So when the time comes for them to consider a product, they invite you to tender your work/service.

You need to keep generating content, frequent blog posts and distribute these through all the usual channels, linked in, twitter etc encourage your staff to share them in their circles again. This has to be useful informative content not just spam. This will not only improve your search engine rankings but reaffirms you as an authority within your industry.

This typically relates to B2B as B2C is more about brand awareness, so paid ad's will be more successful than in a B2B context. In B2B your best marketing tool is your existing client base, testimonials and reviews make you a legitimate option.
 
K

kaaya

Member
If you want to advertise your service then social media is one of the best platforms. Nowadays millions of people use social media, by posting the content related to your services, you will be able to reach a large audience instantly.
 
Top