Ben & Jerry's Chubby Hubby changed to Hubby Hubby

[McVicar Marketing]

Hi,

I thought this might of interest:

"In partnership with Freedom to Marry we are gathered here to celebrate Vermont and all the other great states where loving couples of all kinds are free to marry legally. We have ceremoniously dubbed our iconic flavor, Chubby Hubby to Hubby Hubby in support, and to raise awareness of the importance of marriage equality. Check out our press release."

Is this a gamble?

Or is this a brand which is actually standing up for what 'it' truly believes in (and to hang with any potential negative impact on profit)?

I've also pondered this a bit more on my blog: McVicar's Musings

Would be very interested to hear what anyone else thinks.

All best,
Inga