
stugster
Active Member
From 1 March, marketing communications on companies’ own websites and in other third party space under their control, such as Facebook and Twitter, will have to adhere to the non-broadcast advertising rules as set out in the CAP Code. (CAP Code: CAP Code - Committee of Advertising Practice )
Source: ASA launches ad campaign to prepare business for new online marketing regulation - Advertising Standards Authority
The ASA is calling on companies to ensure marketing messages on their websites are legal, decent, honest and truthful. It also encourages business to make sure their websites comply by seeking help and advice.
What are you doing about your online marketing material?
I'm going to dedicate a day of my time this month to go through it all and make sure it's all okay; I have no doubts that it's fine, but just making sure!
Source: ASA launches ad campaign to prepare business for new online marketing regulation - Advertising Standards Authority
The ASA is calling on companies to ensure marketing messages on their websites are legal, decent, honest and truthful. It also encourages business to make sure their websites comply by seeking help and advice.
What are you doing about your online marketing material?
I'm going to dedicate a day of my time this month to go through it all and make sure it's all okay; I have no doubts that it's fine, but just making sure!