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5 Tips For Companies Launching E-Commerce Websites

Canary Dwarf

Canary Dwarf

New Member
Good link Kevin. Number 5 is probably the most-overlooked. In my experience, clients often think the presence of an ecommerce site will automatically lead to sales.

Advertising/marketing, whether through SEO, print or other means is essential to the success of an eccommerce website.


New Member
Good post on the basics for e-commerce. Many subtleties in the page design and navigation process that will make or break the user experience. Also some best practices for upsell and cross sell along the way during purchase. Have seen the fickleness of customers many times in usability testing - can be rather distressing to see by the company! Thanks for the post.