10 Questions to ask your customers

[Scottish Business Owner]

Came across this article from various sources which I have to say made me think alot about how I interact with customers in the various businesses I work in.

10 questions to ask your customers

In all honesty i'm probably guilty at not doing 90% of this. I wonder what others think of the above article. Do you actively encourage customer feedback etc and how do you think this affects your business?

Would be really interested in finding out your thoughts

 

[Mike Lewis]

An interesting topic, .

I'm perhaps in a better position than other businesses in obtaining customer feedback. Because I run technical training courses, I hand out a feedback form just before the end of the course. This is a common feature of training courses and one that trainees have come to expect, so I get a near-100 percent response rate.

I then spend a lot of time going through the replies. Most importantly, I act on the results. Over the years, I've constantly refined the subject matter of my courses - and the way I deliver them - in the light of these comments.

That said, I didn't find the "10 questions to ask your customers" (in the article you quoted) very useful. For my purposes, they are too general. Rather, I ask very specific things like "did you find topic XX easy to understand?" or even "were you satisfied with the choice of snacks served in the breaks?"

But no two businesses are the same, so what works for might not apply to others.

Mike